The opportunity I have identified is that people who lose their pets or have their pets run away often run out of resources to locate them, which can be devastating. The "who" in this scenario is any pet owner. The "what" is that when the unthinkable happens and they do not know where their pets are, they may be willing to move mountains in order to find them but not have any thing they are actually able to do to locate them after exhausting the traditional resources. These traditional resources include putting up posters, canvassing the neighborhood and posting on sites like Facebook and craigslist. The "why" is that traditional methods may not reach enough people or the right people that would need to see it in order to help (i.e a stranger who may have seen your lost dog but is not friends with you on Facebook.)
The who is pretty much limited to people who have lost their pets. The what would primarily involve cats and dogs, because those are the most common pets and the most likely ones to run away or get lost accidentally. However, this opportunity would be just as easy to exploit for other less common animals such as snakes, rabbits, hamsters and pretty much anything else. The "why" holds for most pet owners because most seemed to have developed the type of bond with their animal where they would do anything to get them back. It could be limited to those that have not yet gotten their animals chipped and those who own animals that do not usually get chipped.
Interviews:
1 & 2: https://soundcloud.com/user-999579942/ent3003-interviews-1-and-2
3 & 4: https://soundcloud.com/user-999579942/ent3003-interviews-3-4
3 & 4: https://soundcloud.com/user-999579942/ent3003-interviews-3-4
Hey there! I think your opportunity is a great one! I agree that many pet owners form close relationships with their pets and would move mountains to try to find them. I’m a bit unsure of exactly what your pitch would be, such as a chip or some other device, but I think the idea itself is great! I also think you may be short one interview, but other than that, good job!
ReplyDeleteThis would be a good idea because a lot of people are attached to their animals and this would be a good way to find. one thing to look at is how you would implement this in a way will have a positive impact and be receptive to animal owners.
ReplyDeleteI know their are pet finding websites or groups on websites, such as gainesville pet finder on facebook, that are usually very effective from my experiences. However, this is not the case in every city. I'm sure some cities do not have good means to locating lost animals. I'm am not sure what exactly your idea is to find lost pets, but I do know that there is a fair amount out there already for finding lost animals so you'd have to find a niche - something that is attractive to potential buyers and effective. good job on the article.
ReplyDeletePablo,
ReplyDeleteYour opportunity is a great idea as there are pets everywhere in this world. I think that there is definitely something there, but there will have to be more elaborating on your side as to what your pitch would be for a solution. There could be many different solutions to this problem such as chips or other forms of trackers. I think this is definitely a good opportunity, well done.
Hey Pablo, I think this is a great idea and I could really see it taking off, we all know of people who treat their pets like children, with clothes, the best food, and spa treatments. A lot of my extended family members are like that, and I know that they would do anything to find their pets if they were ever lost, so the market for this totally exists, and I think that pet owners need something like this in their life, is would alleviate a lot of headache and heartache that comes along with losing a pet.
ReplyDeleteFor a lot of pet owners, their pets are like their children. I personally know couples that can't have children, so they have "fur" children and I know there is nothing they wouldn't do for them. So if one of them got lost, I'm sure they would exhaust any resource available to find them again. As many have mentioned, while this need isn't exactly "unmet" due to things like chips, but if there was a solution that was even more efficient that could be very helpful.
ReplyDelete