Sunday, June 19, 2016

Gump (Portmanwho?)

1.) Gump

2.) Gump- combination of "gas pump"

3.) People would mostly think I was messing around when I used it around them, in the limited times "gas pump" was appropriate in context.  I think gas pump is a phrase that is so engrained in people's minds that it is awkward to think of that object and refer to it as anything else.  I also think "gump" is a cool way to say it though if it did catch on over time.

Halfway Reflection

1.)  A vital behavior that I have developed to keep up with the requirements is time management and organization.  Before this class, I never kept a planet and tried to keep up with what assignments were due based on memory alone.  With the nature of the class being assignment based, without any exams, making sure to know when each one is do and not miss any is very important.  I struggled with this the first couple weeks of class, but I soon learned my lesson. Now I use a planner to make sure I know when each assignment is due and stay on top of everything I have to do.  Another competency is creativity.  It takes creativity to view life in the lens of what people need, what problems exist that entrepreneurs can solve.

2.) I thought about giving up after the first assignment where we as to conduct interviews.  At first I thought I would feel uncomfortable asking random people questions, and it was a level of discomfort I wasn't sure I was willing to endure for one point on an assignment.  What pulled me through was the end goal.  I realized that finishing each assignment brought with it a sense of accomplishment, and I felt like what I was doing was actually meaningful.  I wasn't working to get a certain score on a test, but was doing something of tangible value.  This course has definitely made me more tenacious.

3.) The three tips I would provide students in this class for next semester would be to not look at the assignments as somethings you have to get through, but rather a part of a learning process.  When developing the 'tenacious mindset' it is important to see the end goal.  Use this vision of your end goal to motivate you through the tough parts of the class.  Lastly, stay organized and picture yourself as the next Mark Cuban or Elon Musk.


Sunday, June 12, 2016

Idea Napkin No. 1

1.)  I am Pablo, and I aspire to own my own business today and be responsible for my own income.  These are my aspirations.  I am someone who people would generally described as kind, trustworthy, and sometimes spacey.  I am bilingual and good with numbers.  I am somewhat of a perfectionist, so if I were to start this business, it would probably take over most of my life.

2.) I am providing a service for customers to help them find their lost pets.

3.)  This service will be used by pet owners, specifically those who have lost their pets.

4.)  They care because people's pets become part of their family.  They love it like it was their own child, and they would do anything to get it back.

5.)  What sets my idea apart from everyone else is that there is no comprehensive resource for finding a lost animal right now.  There are chips and dog tags, but no service that contacts animal shelters and matches up lost dogs with found ones.

Something about my business concept that could hinder it is that for it to be maximally effective, it would have to be something that many many many people know about, so that there is a good probability that someone who finds a dog will post it to the site, and that someone who loses their pet will think to check it.

Need Awareness and Information Search

1.) Out of the various possible segments for my market venture, I segment of the housewife/mom.

2.) Interviews: soundcloud.co/

The need was most salient for housewives who actually had pets, and even more so if they had actually lost a pet.  Even if they hadn't though, it was easy for them to empathize with those that had and recognized the need.
Their first step to finding a solution was either googling, calling their friends/neighbors, and calling their moms.

Conclusions:  This segment might be the most appropriate for my product, because they are technologically savvy, recognize the need, and generally have authority over purchasing decisions for their homes.

Reading Reflection No. 1 / Week 7 Reading Reflection

Week 7

For my reading reflection, I chose to read "Carnegie" by David Nasaw.  I remember enjoying listening to my high school history teacher tell his story and wanted to learn more, so this seemed like the natural choice.   Something that stood out while I was reading was that Andrew Carnegie was only five feet tall.  That was so surprising, and also somewhat encouraging because I am not so tall myself.  Taller than five feet, but only by about 8 inches.  While obviously not integral to the story of Carnegie and his achievements, I found that but of trivia to be very interesting.

What I most admired after reading this monstrously long book was how positive and happy Carnegie was as a person.  His personality was not that of a ruthless business baron, but that of a loving friend to all that knew him.   "Carnegie’s sunny personality radiated warmth and light,” was one description of the man.  This sounds like someone who I would have wanted to be friends with and would have admired even without the success and wealth.  What I least admired about him was that at times his "friend of the working man" persona seemed less than genuine, like when he had the union at the Homestead Wheel Works broken up by Henry Clay Frick.  Andrew Carnegie most definitely encountered adversity.  He began as a penniless immigrant from Scotland, and became the richest man in the world.  To overcome this, it would take his wonderful personality, which he used to befriend the right people on his way to the top, as well as his brilliant business acumen, like adopting new technologies as quickly as he could to always be the producer with the lowest costs and undercut competitors prices.  I noticed that Carnegie had the competencies of creativity and innovation, persuasion and influencing abilities, and risk taking and risk management.

One part of the reading that confused me was why Nasaw's tone was so critical of Carnegie while simultaneously describing the many great things that he accomplished.

I would ask him if there was ever one specific event that caused him to believe so strongly in philanthropy, and also what the best advice he could give to live a happy and not just wealthy life.  I believe that his view on hard work was that it was vital and beneficial and necessary for success, but that it must also be tempered with kindness, positivity and happiness, and that when it results in material wealth then that wealth should be given back in meaningful ways.  For me, it is hard to think of a better approach to hard work.

Saturday, June 4, 2016

Tweaking the Innovation

Where's Max? is a website platform that helps owners reunite with their lost pets.  Our service matches profiles of lost dogs posted by owners with proflies of spotted or found dogs posted by other people.  Also, we automatically send the profiles of the lost animals to all local shelters, where lost animals often end up.

Core:

Tangible:

Augmented:  Where's Max sends out the profile of the lost pet to animal shelters within whatever range the customer wants.

The innovation of our service is that there is no other "one stop shop" where every spotted pet will be uploaded and where every lost pet can be viewed.  On top of this, it matches owners with animal shelters.  Where's Max? maximizes the possibility of owners and pets finding each other in a way that is not available at the moment.



Testing the Hypothesis, Part 2

Through these interviews, I found that certain people who share a lot in common with the others in my opportunity but fall outside of the boundary.  This was mainly elderly people. While they had the same unmet need of needing a way to find their lost pets, some may fall outside the boundary because they struggle with technology and websites.  It would be difficult for them to upload pictures and navigate a computer.
What: The need I identified is a resource for finding lost pets.  Interviews cemented that this is a pretty distinct need, but it could be mixed with the need for a pet sitter to appease their employers.  It could also be mixed with a need for kids to avoid reprimand from their parents. 
Why:  The underlying cause of the outsiders need is not different than the people inside the boundary.  The problem is accessibility and ease of use.

Inside the Boundary
People who have lost their pets
Their need is a resource to find their lost pets
The need exists because pet owners who have lost their pets are terrified and often do not know what additional steps they can take to find their pets

Outside the boundary
People who do not own pets, elderly pet owners, kids that are too young to know how to use computers

Not everyone is fluent with technology and would struggle with using a website.